25 - What's Next?

What's Next?

Existing Market :


1. The window shield wiper product is definitely a new idea; thus, there still is a lot of research and work to be done. Therefore, focusing on doing more research on where to get the product manufacture, and who my possible sellers could be.


2. Interviews :

•  Audrey mentioned that definitely doing research on how this product will be manufactured would be essential.
• Evan, a college student, stated that doing a poll to see if college students could afford the prices I was offering to them as well as giving them the options of creating their own prices. This will allow me to see which price range college students could actually afford.
• Megan stated it would be good to start working on different marketing ideas/techniques to grab the attention of your target audience. Targeting social media outlets for instance is a good place to start. Also having informational sessions for customers to attend to understand the purpose of the product more.

3. I think that they all made sense to be honest. I think that each feedback I received would be good for my venture in terms of growing my existing market. I do believe that my favorite feedback was the one that Evan suggested. Taking a poll to get the price range of what college students could afford is a great idea. It is better than me projecting my ideas on what I think a good price will be for a college student.

New Market :


1. My existing market does target an affluent part of the society, but targeting very poor part of society would be a bit difficult. These parts of society normally have a more difficult time buying cars; therefore, this product is a complementary item, having access to a car is essential. The prices might be affordable but without a car, there is no use.

2. I think that reducing the price of my product will be a good step to ensure that I am reaching this part of society.

3.  Interviews:

•  Miles is a resident of Alachua county and lives on the east side of Gainesville. He agrees that reducing the prices of the product even lower than what I consider for a typical college student would beneficial.
• My second interviewee wanted to remain anonymous but she stated that possibly giving free samples to the community so that people can test it out first would be a good idea. She stated that people are money conscious in her area; therefore, this option meets where they are at.

4.  Reflection: 

I think it was a good exercise to consider a new market especially one that I should have but did not spend enough thinking about. It was good get a better perspective on how I could serve both communities equally. I personally value the safety of others over the prices of the product, therefore, I would consider lowering the price even more so that I can reach the whole community instead of type of market. I think that both markets are equally attractive.